Management has recognized the effect of changes in the real-world competitive environment and government policies on other industries and anticipates similar events occurring in their industry, so they ask you for a report considering the following points. Write 1, —1,word p. Include the topics you feel comfortable with, any topics you struggled with, and how the topics relate to your field. Prepare a to 1, word paper detailing the findings of your discussion.
ECO Microeconomics — Online Understanding the competitive forces within a market is essential for the successful rollout of a new product. Stevia is a natural zero-calorie sweetener that has become popular among heath food consumers.
Coca-Cola has already experimented with this product in overseas markets with an expected release in the United States soon. Factors That Affect Demand, Supply, And Equilibrium Prices Supply and demand are forces that are always working to reach an equilibrium point in a competitive market.
The soft drink industry is highly competitive and there are numerous firms seeking to gain market share. The two largest firms in the market are Coca-Cola and PepsiCo, which collectively dominate the vast majority of the market.
These Current market conditions competitive analysis final firms have built exceptional brand loyalty and have contracted with fast food chains to serve their products exclusively. The main force effecting demand for this product will be consumer sentiment about stevia-sweetened products.
At this point in time, the sweetener has not had a long history of use in the Western world and potential health drawbacks are not well understood.
If research shows that the sweetener is a healthier alternative to cane sugar is will cause demand to rise significantly. On the other side of the equation, if the sweetener is shown to have negative heath effects it will quickly drive down demand.
Current Market Conditions Competitive Analysis for Stevia-Sweetened Coke ECO Week 3 Team Paper: Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. Current Market Conditions Competitive Analysis. The product that my team has chose to write about is a new IPhone by Apple. This new phone will have a new design and with more features than what the current phones have. Assignment: Define the market for your chosen product, including an analysis of its competitors, and customers. Integrate your analysis of the competition with demographic analysis of your market to develop and implement a marketing strategy that will strengthen your market position. A FINAL WORD [ top ] Schedule a competitive analysis on a regular basis, as you .
Supply for stevia sweetened Coke is largely determined by the harvesting of the Stevia plant. Currently, the plant is primarily grown in South America and is not considered a staple crop.
If global demand suddenly surges, it could create a supply shortage for the raw ingredients needed to produce the product.
The company will need to monitor supply closely and have a mitigation plan if raw materials become unavailable. Many Americans are looking to improve their diets to combat the persistent obesity problem plaguing the country. As a more healthy option than full sugar and diet soft drinks, stevia could help the company retain customers that are seeking better lifestyle choices.
The direction of this market is unlikely to change due the fact that many government initiatives have been aimed at fixing the dietary choices of Americans.
A major threat facing Coca-Cola is a growing number of niche soft drink brands that are becoming more popular with consumers. The company will need to monitor these startups and take steps to acquire them if they start experiencing rapid growth.
Price Elasticity Of Demand Price elasticity of demand can be summed up with the following formula: In other words, if a good is perfectly inelastic, the demand will NOT change when the price changes.
If a good is perfectly elastic, the demand will change equally to the percent change in price. In the soft drink market, goods are considered very elastic. Consumers have many alternatives to choose from and can easily find substitute goods when necessary. Consumers would simply switch to other soft drink brands that offer lower prices for highly similar products.
This same concept is true for the stevia-sweetened products and Coca-Cola will need to maintain prices that are fall near the middle of the market. Technological Innovation Ultimately, Coke is attempting to create an innovative soft drink that will solve the obesity crisis in America.
The company should monitor other alternative sweeteners that give consumers sugary satisfaction without the negative health effectives. This longstanding brand has a massive amount of capital that can be invested into these groundbreaking markets. If the company can gain confidence with consumers about a healthy soft drink product it could lead the massive growth in revenue in this emerging sector.
The amount of labor can be represented by the human capital that the firm needs to function properly. In order for Coca-Cola to launch a new product it will need to increase the amount of labor to manufacture this new product. If shareholders approve of this direction for the company, the capital employed may be reinvested into expenditures to meet this goal.
As the amount of labor increases, the capital employed will decrease.
The occurs because a higher amount of working capital is needed to fund the salaries and benefits of workers. Factors Affecting Variable Costs, Including Productivity The single most important variable cost is the raw stevia sweetener used to manufacture this new product.
Coca-Cola already has a well-established manufacturing base that can produce soft drink products across the globe.Current Market Conditions Competitive Analysis. The product that my team has chose to write about is a new IPhone by Apple.
This new phone will have a new design and with more features than what the current phones have. Assignment: Define the market for your chosen product, including an analysis of its competitors, and customers.
Integrate your analysis of the competition with demographic analysis of your market to develop and implement a marketing strategy that will strengthen your market position.
A FINAL WORD [ top ] Schedule a competitive analysis on a regular basis, as you . Study Flashcards On ECO Week 3 Team Assignment Current Market Conditions Competitive Analysis at ashio-midori.com Quickly memorize the terms, phrases and much more.
ashio-midori.com makes it easy to get the grade you want! Jun 11, · CURRENT MARKET CONDITIONS COMPETITIVE ANALYSIS. Posted on June 11, by myessays 0. Write a minimum of a 1,word analysis of the current market conditions facing your product, making sure you address the following topics: Justine Busbey on ACC Final Project Part I.
Current Market Conditions Competitive Analysis for Stevia-Sweetened Coke ECO Week 3 Team Paper: Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product.
CONDUCTING AND PREPARING YOUR COMPETITIVE ANALYSIS Current Market Share = Company sales Industry salesYou should then compute each of your competitors' market shares.
It will give you a clear idea of how your sales volume compares to your competition's. A FINAL WORD Schedule a competitive analysis on a regular basis, .