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Instead of inspiring awe and admiration, it's now more likely to prompt contempt and eye-rolling. And nowhere is that more true than when it comes to copywriting. Whether your medium contoh slide presentasi business plan direct mail, Web site text, advertising, or simply, an e-zine article, your reader has less time and less inclination to read than ever before.
The traditional advice for copywriters, of course, is to engage readers by focusing on problems rather than benefits.
For example, software marketers shouldn't talk about RAM or gigabytes. They should describe how the software will allow a client to pull a report in half the time solving, say, a customer service problem. Now I can't quibble with this counsel. Unfortunately, it just doesn't go far enough.
In truth, a host of techniques can improve your readability. Here are seven of the best: Begin with a story Always try to start your writing with an anecdote. This can be a story from one of your sources, a story from your company's history, even a theoretical story about an imaginary customer.
We human beings are hard-wired to love stories, and it's possible to make almost any business point you want with an anecdote as I did at the beginning of this article, recounting the New Yorker cartoon.
Most of all, remind yourself that the beginning of your story does NOT need to "sum up" your subject; your main job is to get the reader interested enough to read more. This might sound like a good thing, but it means trouble for you when you're writing.
English is a mixture of several languages. Many of our words are from French and Latin. And they can be spotted by their endings—ion, ly, ous, ity, and ence. The trouble is, these French and Latin words are often abstract and don't give you a visual image when you read them.
Our words of Anglo-Saxon origin, on the other hand, trend to refer to concrete things: Read those words, and your mind will race form a picture, which, in turn, encourages more reading.
Anglo-Saxon words are also usually short. So my tip for you is to always try to use one- and two-syllable words over three- and four-syllable ones.
A few longer words are fine, but mostly aim for short. Write shorter sentences Just as you should use short words, you should also use short sentences.
This habit will turbo-charge your writing. Short sentences force you to marshal your thoughts. They expose the underlying weakness of any argument. They prevent so many sticky grammatical problems.
So, how short is short? Note the essential word "average.
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The previous sentence, for example, was just six words. But some should also be longer, so your stories don't sound like refugees from a grade 1 reader.
Long sentences are like salt and pepper on your meal. They are an accent, a seasoning. Without them, the food might be bland. But don't overuse them! You know what I mean: For example, hat makers in the 19th century used mercury compounds which truly did affect their brains, making them "mad.
But you can remove them when you rewrite. Let's say, for example, you're promoting Manhattan's garment district and you write: As you're driving through New York City's garment district, keep your eyes peeled so you don't miss the signs advertising sample sales.This skill involves translating vision into realistic business strategies.
Managers who are highly competent in this area typically articulate long-term objectives and strategies, develop plans that balance long-term goals with immediate needs, update plans to reflect changing circumstances and develop plans that contain contingencies for future changes. Look at most relevant Slideshow wirausaha proposal websites out of Thousand at ashio-midori.com Slideshow wirausaha proposal found at ashio-midori.com, ashio-midori.com, ashio-midori.com and etc.
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When you use a browser, like Chrome, it saves some information from websites in its cache and cookies. Clearing them fixes certain problems, like loading or formatting issues on sites. In Chrome. It is about growing and developing the business. If the business does not grow and change, then there will be no business.
Development of business processes needs to be in . Sebagai salah satu contohnya presentasi PowerPoint atau presentasi laporan pada layar besar yang melibatkan banyak audiens.
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